Each company is unique but when it comes to German market entry and expansion we see the same themes coming up for our clients
Information – a Scottish financial services company needed to understand if there is a market in Germany for its specialist services. Our Munich market research partner carried out a low-cost scan of potential customers which included expert interviews. The client received the research report and a list of targets for follow-up.
Introductions – the London office of an Asian private equity company was looking for a partner to support acquisition activities in Germany. The corporate finance partner in our Network has tremendous access to the German Mittelstand and an excellent track record of working for international clients. So we arranged a joint meeting in Munich.
Strategy – a UK university had the idea to licence its extensive portfolio of distance learning courses to German customers. We scoped out the market and decided to target the 130 private universities in Germany rather than public universities. Six of these were keen to discuss and we arranged and attended meetings for our client.
Support – in southern Germany a leading US tyre manufacturer was in the process of closing a manufacturing plant and wanted to develop an investment promotion concept which would create new employment for the workforce. Following discussions with local and regional governments, chambers of commerce and investors a suitable solution was found and later implemented.